{"id":3006,"date":"2026-03-27T03:56:37","date_gmt":"2026-03-27T03:56:37","guid":{"rendered":"https:\/\/qrrevista.com\/?p=3006"},"modified":"2026-03-27T03:56:40","modified_gmt":"2026-03-27T03:56:40","slug":"zyn-llego-a-peru-las-bolsas-de-nicotina-sin-humo-de-philip-morris","status":"publish","type":"post","link":"https:\/\/qrrevista.com\/es\/zyn-llego-a-peru-las-bolsas-de-nicotina-sin-humo-de-philip-morris\/","title":{"rendered":"ZYN lleg\u00f3 a Per\u00fa: las bolsas de nicotina sin humo de Philip Morris"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.zyn.com\/pe\/es\/home.html\">ZYN <\/a>son peque\u00f1as bolsas de nicotina sin tabaco que se colocan entre la enc\u00eda y el labio superior. No producen humo ni vapor. Philip Morris Per\u00fa, filial de<a href=\"https:\/\/www.instagram.com\/philipmorris.germany\/\"> Philip Morris International<\/a> (PMI), anunci\u00f3 su lanzamiento oficial en el pa\u00eds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este producto oral de nicotina se presenta como una opci\u00f3n para adultos fumadores que buscan una alternativa al cigarrillo tradicional. Seg\u00fan la compa\u00f1\u00eda, ZYN emite un 99 % menos de qu\u00edmicos da\u00f1inos en comparaci\u00f3n con los cigarrillos porque elimina la combusti\u00f3n.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@.gbm_\/video\/7572296314067668244\" data-video-id=\"7572296314067668244\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@.gbm_\" href=\"https:\/\/www.tiktok.com\/@.gbm_?refer=embed\">@.gbm_<\/a> <p>La adicci\u00f3n cambi\u00f3 de forma. Ya no huele, no se ve, no deja humo\u2026 solo ganancias. As\u00ed es Zyn, la peque\u00f1a bolsa de nicotina que transform\u00f3 un negocio condenado en una historia millonaria. Esta semana en The Story, te contamos c\u00f3mo Philip Morris reinvent\u00f3 la adicci\u00f3n.<\/p> <a target=\"_blank\" title=\"\u266c original sound - gbm\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7572296695124462354?refer=embed\">\u266c original sound &#8211; gbm<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">El lanzamiento<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En enero de 2025, la FDA de Estados Unidos autoriz\u00f3 la comercializaci\u00f3n de varias versiones de ZYN tras revisar evidencia cient\u00edfica. La agencia indic\u00f3 que estos productos exponen a los usuarios a niveles sustancialmente menores de compuestos nocivos que los cigarrillos combustibles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, ZYN contiene nicotina, una sustancia altamente adictiva. No est\u00e1 exento de riesgos y no es recomendable para no fumadores, menores de edad ni personas que no consumen nicotina. La mejor decisi\u00f3n para la salud sigue siendo no iniciar el consumo de nicotina o tabaco, y para quienes ya fuman, abandonar completamente su uso con apoyo profesional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Andr\u00e9s San\u00edn, Gerente Senior de Ventas de PMI para Per\u00fa y Ecuador, se\u00f1al\u00f3 que el objetivo de la empresa es acelerar el fin de los cigarrillos combustibles. ZYN forma parte de su portafolio de productos sin humo, junto a dispositivos como IQOS.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DWXwlm_DIy6\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DWXwlm_DIy6\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Datos globales<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">ZYN es l\u00edder en el segmento de nicotina oral en varios mercados. En Estados Unidos ha capturado una importante participaci\u00f3n del mercado. A nivel mundial, PMI reporta que sus productos sin humo ya est\u00e1n disponibles en m\u00e1s de 100 pa\u00edses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La compa\u00f1\u00eda afirma implementar estrictos controles para evitar que los productos lleguen a menores y no dirige su marketing a j\u00f3venes ni no consumidores.<\/p>","protected":false},"excerpt":{"rendered":"<p>ZYN son peque\u00f1as bolsas de nicotina sin tabaco que se colocan entre la enc\u00eda y el labio superior. No producen humo ni vapor. Philip Morris Per\u00fa, filial de Philip Morris International (PMI), anunci\u00f3 su lanzamiento oficial en el pa\u00eds. Este producto oral de nicotina se presenta como una opci\u00f3n para adultos fumadores que buscan una alternativa al cigarrillo tradicional. Seg\u00fan la compa\u00f1\u00eda, ZYN emite un 99 % menos de qu\u00edmicos da\u00f1inos en comparaci\u00f3n con los cigarrillos porque elimina la combusti\u00f3n. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3009,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"_joinchat":[],"footnotes":""},"categories":[153],"tags":[75],"class_list":["post-3006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-peru"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/qrrevista.com\/wp-content\/uploads\/2026\/03\/ZYN-NICOTINA-CIGARRO-BOLSA.jpg?fit=1360%2C752&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/qrrevista.com\/es\/wp-json\/wp\/v2\/posts\/3006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qrrevista.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qrrevista.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qrrevista.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/qrrevista.com\/es\/wp-json\/wp\/v2\/comments?post=3006"}],"version-history":[{"count":1,"href":"https:\/\/qrrevista.com\/es\/wp-json\/wp\/v2\/posts\/3006\/revisions"}],"predecessor-version":[{"id":3010,"href":"https:\/\/qrrevista.com\/es\/wp-json\/wp\/v2\/posts\/3006\/revisions\/3010"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qrrevista.com\/es\/wp-json\/wp\/v2\/media\/3009"}],"wp:attachment":[{"href":"https:\/\/qrrevista.com\/es\/wp-json\/wp\/v2\/media?parent=3006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qrrevista.com\/es\/wp-json\/wp\/v2\/categories?post=3006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qrrevista.com\/es\/wp-json\/wp\/v2\/tags?post=3006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}