{"id":4840,"date":"2026-07-09T16:37:09","date_gmt":"2026-07-09T16:37:09","guid":{"rendered":"https:\/\/qrrevista.com\/?p=4840"},"modified":"2026-07-09T16:37:11","modified_gmt":"2026-07-09T16:37:11","slug":"dia-del-pollo-a-la-brasa-impulsara-ventas-de-restaurantes-en-peru-mundial-final-peru-chile-espana-mexico-colombia-argentina-ecuador-bolivia-paraguay-uruguay","status":"publish","type":"post","link":"https:\/\/qrrevista.com\/es\/dia-del-pollo-a-la-brasa-impulsara-ventas-de-restaurantes-en-peru-mundial-final-peru-chile-espana-mexico-colombia-argentina-ecuador-bolivia-paraguay-uruguay\/","title":{"rendered":"D\u00eda del Pollo a la brasa impulsar\u00e1 ventas de restaurantes en Per\u00fa"},"content":{"rendered":"<p class=\"wp-block-paragraph\">El pr\u00f3ximo 19 de julio ser\u00e1 una fecha especial para miles de peruanos. La celebraci\u00f3n del <strong>D\u00eda del Pollo a la brasa<\/strong> coincidir\u00e1 con la gran final del <a href=\"https:\/\/www.tiktok.com\/@fifaworldcup\">Mundial de F\u00fatbol<\/a>, una combinaci\u00f3n poco frecuente que favorecer\u00e1 las reuniones familiares, los encuentros entre amigos y un mayor movimiento en restaurantes y poller\u00edas de todo el pa\u00eds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De acuerdo con estimaciones del Sector Gastronom\u00eda de la<a href=\"https:\/\/www.instagram.com\/camaracomerciolima\/\"> C\u00e1mara de Comercio de Lima <\/a>(CCL), los restaurantes proyectan un crecimiento cercano al 10 % en sus ventas respecto al mismo periodo de 2025. Este incremento estar\u00eda impulsado principalmente por la mayor demanda en poller\u00edas, cebicher\u00edas y chifas, establecimientos que suelen registrar una alta afluencia de clientes durante eventos deportivos de gran alcance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este contexto, la cadena de poller\u00edas<a href=\"https:\/\/www.lalena.com.pe\/\"> La Le\u00f1a<\/a> estima que sus ventas podr\u00edan aumentar entre 25% y 35% en comparaci\u00f3n con un fin de semana habitual. Incluso, algunos de sus locales podr\u00edan llegar a triplicar el volumen de pollos vendidos debido a la coincidencia entre ambas celebraciones.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DYDGLJHRMeN\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DYDGLJHRMeN\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Fundada en 1991, la cadena mantiene la cocci\u00f3n a le\u00f1a como parte de su propuesta gastron\u00f3mica, una t\u00e9cnica que aporta un sabor caracter\u00edstico al pollo y que contin\u00faa siendo uno de los principales atributos valorados por sus clientes. Adem\u00e1s, utiliza pollos frescos distribuidos diariamente a sus m\u00e1s de 25 locales en Lima y Huancayo, junto con papas peruanas e ingredientes de origen nacional, fortaleciendo la cadena productiva local.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cambian los h\u00e1bitos <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El consumo del pollo a la le\u00f1a tambi\u00e9n ha evolucionado en los \u00faltimos a\u00f1os. Los clientes muestran un mayor inter\u00e9s por conocer el origen de los ingredientes, el proceso de preparaci\u00f3n y la calidad de los insumos antes de elegir d\u00f3nde consumir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&#8220;Hemos notado un cliente mucho m\u00e1s informado y exigente en cuanto a calidad. Ya no solo busca disfrutar de un pollo preparado a la le\u00f1a: pregunta por el proceso, por el tipo de cocci\u00f3n y por los ingredientes&#8221;<\/em>, se\u00f1al\u00f3 Greace Adv\u00edncula, directora gastron\u00f3mica de <a href=\"https:\/\/www.instagram.com\/lalenaperu\/\">La Le\u00f1a<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La especialista indic\u00f3 que tambi\u00e9n ha aumentado la preferencia por opciones dise\u00f1adas para compartir en familia o con grupos de amigos, especialmente durante los fines de semana y fechas especiales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre las alternativas m\u00e1s solicitadas destacan los banquetes familiares, como el Banquete Pachamanquero, acompa\u00f1ado de papas r\u00fasticas, humitas dulces, choclo y salsa pachamanquera; el Banquete Rompe y Raja, con frijoles, arroz blanco, pur\u00e9, platanitos fritos y papas r\u00fasticas; el Banquete Campestre, servido con choclo con queso, papas r\u00fasticas y arroz campestre; y el Banquete Chifero, que incluye verduras salteadas, arroz chaufa, wantanes y papas r\u00fasticas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finalmente, Adv\u00edncula destac\u00f3 que el<strong> D\u00eda del Pollo a la brasa <\/strong>representa una oportunidad para reconocer uno de los platos m\u00e1s representativos de la gastronom\u00eda peruana, cuya popularidad se mantiene vigente gracias a su tradici\u00f3n, sabor y presencia en las mesas de miles de familias del pa\u00eds.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@orgulloperuano25\/video\/7600751155206999310\" data-video-id=\"7600751155206999310\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@orgulloperuano25\" href=\"https:\/\/www.tiktok.com\/@orgulloperuano25?refer=embed\">@orgulloperuano25<\/a> <p>LA HISTORIA DEL POLLO A LA BRASA \ud83c\uddf5\ud83c\uddea. Imperio Peruano Imperio Inca Cultura Inca Cultura Peruana Historia  Historia del Peru Historia Peruana Herencia Peruana Inca Peru Peruano  Peruanos Cultura Andina Andes <a title=\"peru\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/peru?refer=embed\">#peru<\/a> <a title=\"historia\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/historia?refer=embed\">#historia<\/a> <a title=\"incas\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/incas?refer=embed\">#incas<\/a> <a title=\"imperioinca\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/imperioinca?refer=embed\">#imperioinca<\/a> <a title=\"historiaperuana\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/historiaperuana?refer=embed\">#historiaperuana<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - ORGULLOPERU\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7600751418789694222?refer=embed\">\u266c original sound &#8211; ORGULLOPERU<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>","protected":false},"excerpt":{"rendered":"<p>El pr\u00f3ximo 19 de julio ser\u00e1 una fecha especial para miles de peruanos. La celebraci\u00f3n del D\u00eda del Pollo a la brasa coincidir\u00e1 con la gran final del Mundial de F\u00fatbol, una combinaci\u00f3n poco frecuente que favorecer\u00e1 las reuniones familiares, los encuentros entre amigos y un mayor movimiento en restaurantes y poller\u00edas de todo el pa\u00eds. De acuerdo con estimaciones del Sector Gastronom\u00eda de la C\u00e1mara de Comercio de Lima (CCL), los restaurantes proyectan un crecimiento cercano al 10 % [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4843,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"_joinchat":[],"footnotes":"","jetpack_post_was_ever_published":false},"categories":[48,153,6],"tags":[504,108,361],"class_list":["post-4840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gastronomia","category-negocios","category-platos-y-copas","tag-dia-del-pollo-a-la-brasa","tag-negocios","tag-restaurantes"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/qrrevista.com\/wp-content\/uploads\/2026\/07\/DIA-DEL-POLLO-A-LA-BRASA-RESTAURANTE.jpg?fit=2050%2C1500&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/qrrevista.com\/es\/wp-json\/wp\/v2\/posts\/4840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qrrevista.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qrrevista.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qrrevista.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/qrrevista.com\/es\/wp-json\/wp\/v2\/comments?post=4840"}],"version-history":[{"count":2,"href":"https:\/\/qrrevista.com\/es\/wp-json\/wp\/v2\/posts\/4840\/revisions"}],"predecessor-version":[{"id":4845,"href":"https:\/\/qrrevista.com\/es\/wp-json\/wp\/v2\/posts\/4840\/revisions\/4845"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qrrevista.com\/es\/wp-json\/wp\/v2\/media\/4843"}],"wp:attachment":[{"href":"https:\/\/qrrevista.com\/es\/wp-json\/wp\/v2\/media?parent=4840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qrrevista.com\/es\/wp-json\/wp\/v2\/categories?post=4840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qrrevista.com\/es\/wp-json\/wp\/v2\/tags?post=4840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}