{"id":5169,"date":"2026-08-01T16:15:15","date_gmt":"2026-08-01T16:15:15","guid":{"rendered":"https:\/\/qrrevista.com\/?p=5169"},"modified":"2026-08-01T16:15:17","modified_gmt":"2026-08-01T16:15:17","slug":"3-455-muertes-por-accidentes-en-2025-mitsubishi-lanza-programa-por-la-seguridad-vial-en-peru-chile-espana-mexico-colombia-argentina-ecuador-bolivia-paraguay-uruguay","status":"publish","type":"post","link":"https:\/\/qrrevista.com\/es\/3-455-muertes-por-accidentes-en-2025-mitsubishi-lanza-programa-por-la-seguridad-vial-en-peru-chile-espana-mexico-colombia-argentina-ecuador-bolivia-paraguay-uruguay\/","title":{"rendered":"3.455 muertes por accidentes en 2025: Mitsubishi lanza programa por la seguridad vial en Per\u00fa"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ante las preocupantes cifras de accidentalidad en el Per\u00fa, Mitsubishi Motors Per\u00fa, marca representada por Astara Per\u00fa, present\u00f3 la campa\u00f1a <strong>\u201cPonte La Blanquirroja con Mitsubishi\u201d<\/strong>. La iniciativa, lanzada durante Fiestas Patrias, busca generar conciencia sobre las infracciones de tr\u00e1nsito que, de manera cotidiana, incrementan el riesgo de accidentes y afectan a miles de familias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seg\u00fan datos de la Polic\u00eda Nacional del Per\u00fa, cada a\u00f1o se registran entre 90.000 y 100.000 accidentes de tr\u00e1nsito en el pa\u00eds. Solo en 2025, estos siniestros dejaron un saldo de 3.455 personas fallecidas. El Observatorio Nacional de Seguridad Vial del Ministerio de Transportes y Comunicaciones (MTC) precisa que el factor humano interviene en el 64,3 % de los casos, siendo la imprudencia del conductor, el exceso de velocidad y la conducci\u00f3n en estado de ebriedad las principales causas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Frente a esta realidad, <a href=\"https:\/\/www.mitsubishi-motors.com.pe\">Mitsubishi <\/a>impuls\u00f3 la campa\u00f1a bajo la premisa de que la seguridad vial es una responsabilidad compartida. Si bien la tecnolog\u00eda de los veh\u00edculos juega un rol importante, las decisiones diarias de los conductores resultan determinantes para reducir los riesgos en las v\u00edas.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DbGQbTsF57H\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DbGQbTsF57H\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Un gesto simb\u00f3lico con identidad peruana<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La propuesta central de la campa\u00f1a es un llamado al patriotismo. El s\u00edmbolo consiste en colocarse un cintur\u00f3n rojo sobre el polo blanco de la marca, en alusi\u00f3n directa a la Blanquirroja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cSi algo caracteriza a los peruanos es el compromiso que asumimos con las causas que nos unen como pa\u00eds. Somos embajadores de nuestra gastronom\u00eda y nos enorgullece nuestra riqueza cultural y natural. Por eso, en \u2018Ponte La Blanquirroja con Mitsubishi\u2019 apelamos al patriotismo a trav\u00e9s de un gesto simb\u00f3lico [\u2026] As\u00ed recordamos que conducir responsablemente y cuidar a los dem\u00e1s tambi\u00e9n es una forma de ser buenos peruanos\u201d<\/em>, explic\u00f3 Ider Cifuentes, Brand Manager de Mitsubishi Per\u00fa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Embajadores y mensajes desde distintas disciplinas<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Como parte de la estrategia, la marca convoc\u00f3 a sus embajadores Miguel Tudela, Mariano Brescia, Ismael La Rosa, Pancho Le\u00f3n y Tom\u00e1s Hiraoka. A trav\u00e9s de contenidos vinculados al surf, los deportes extremos y otras actividades, establecen un paralelismo con la conducci\u00f3n: as\u00ed como respetar las reglas es fundamental para la seguridad en estas pr\u00e1cticas, en las v\u00edas tambi\u00e9n resulta clave para proteger la vida propia y la de los dem\u00e1s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La <a href=\"https:\/\/www.mitsubishi-motors.com.pe\/pontelablanquirroja\">campa\u00f1a <\/a>invita a los conductores a reflexionar sobre conductas que muchas veces se han normalizado y a reforzar h\u00e1bitos responsables al volante. El objetivo es que la seguridad vial deje de ser un tema moment\u00e1neo y se convierta en un compromiso permanente, especialmente en un contexto de celebraci\u00f3n patri\u00f3tica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ante las preocupantes cifras de accidentalidad en el Per\u00fa, Mitsubishi Motors Per\u00fa, marca representada por Astara Per\u00fa, present\u00f3 la campa\u00f1a \u201cPonte La Blanquirroja con Mitsubishi\u201d. La iniciativa, lanzada durante Fiestas Patrias, busca generar conciencia sobre las infracciones de tr\u00e1nsito que, de manera cotidiana, incrementan el riesgo de accidentes y afectan a miles de familias. Seg\u00fan datos de la Polic\u00eda Nacional del Per\u00fa, cada a\u00f1o se registran entre 90.000 y 100.000 accidentes de tr\u00e1nsito en el pa\u00eds. Solo en 2025, estos [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5172,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"_joinchat":[],"footnotes":"","jetpack_post_was_ever_published":false},"categories":[8,67,61],"tags":[233,80],"class_list":["post-5169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-autos","category-consejos-hogar","tag-autos","tag-consejos"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/qrrevista.com\/wp-content\/uploads\/2026\/08\/ACCIDENTES-DE-TRANSITO-PERU.jpg?fit=1600%2C900&ssl=1","_links":{"self":[{"href":"https:\/\/qrrevista.com\/es\/wp-json\/wp\/v2\/posts\/5169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qrrevista.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qrrevista.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qrrevista.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/qrrevista.com\/es\/wp-json\/wp\/v2\/comments?post=5169"}],"version-history":[{"count":1,"href":"https:\/\/qrrevista.com\/es\/wp-json\/wp\/v2\/posts\/5169\/revisions"}],"predecessor-version":[{"id":5173,"href":"https:\/\/qrrevista.com\/es\/wp-json\/wp\/v2\/posts\/5169\/revisions\/5173"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qrrevista.com\/es\/wp-json\/wp\/v2\/media\/5172"}],"wp:attachment":[{"href":"https:\/\/qrrevista.com\/es\/wp-json\/wp\/v2\/media?parent=5169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qrrevista.com\/es\/wp-json\/wp\/v2\/categories?post=5169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qrrevista.com\/es\/wp-json\/wp\/v2\/tags?post=5169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}