{"id":7252,"date":"2026-10-16T15:09:44","date_gmt":"2026-10-16T15:09:44","guid":{"rendered":"https:\/\/qrrevista.com\/?p=7252"},"modified":"2026-10-16T15:10:47","modified_gmt":"2026-10-16T15:10:47","slug":"peru-nuevo-modelo-turismo-sostenible-empleo-viajes","status":"publish","type":"post","link":"https:\/\/qrrevista.com\/es\/peru-nuevo-modelo-turismo-sostenible-empleo-viajes\/","title":{"rendered":"Per\u00fa transforma sus maravillas naturales y culturales en empleos tur\u00edsticos"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Proteger los destinos emblem\u00e1ticos, generar empleo de calidad y cuidar la cultura local.<\/strong> Ese es el norte hacia el que apunta el sector turismo en el Per\u00fa, en un esfuerzo articulado que busca responder a los nuevos desaf\u00edos globales y transformar la riqueza natural del pa\u00eds en experiencias de alto valor para los visitantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durante el encuentro <strong><em>El turismo que queremos: un encuentro sobre turismo sostenible y Patrimonio Mundial en el Per\u00fa<\/em><\/strong>, organizado con el acompa\u00f1amiento de la <strong><a href=\"https:\/\/www.instagram.com\/unesco_es\/\">UNESCO<\/a><\/strong>, autoridades, especialistas y j\u00f3venes estudiantes debatieron sobre las claves para construir un modelo tur\u00edstico inclusivo, competitivo y responsable con el medio ambiente.<\/p>\n\n\n\n<figure class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"zeen-lazy-load-base zeen-lazy-load\" title=\"Spot campa\u00f1a internacional Per\u00fa Wow\" width=\"1300\" height=\"731\" src=\"about:blank\" data-lazy-src=\"https:\/\/www.youtube.com\/embed\/8gedy7SDmes?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><noscript><iframe title=\"Spot campa\u00f1a internacional Per\u00fa Wow\" width=\"1300\" height=\"731\" src=\"https:\/\/www.youtube.com\/embed\/8gedy7SDmes?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Proteger el patrimonio y activar la econom\u00eda local<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El titular del<strong> Ministerio de Comercio Exterior y Turismo<\/strong> (<a href=\"https:\/\/www.instagram.com\/mincetur\/\">Mincetur<\/a>), Rogers Valencia, enfatiz\u00f3 que el crecimiento del sector no puede darse a costa del deterioro ambiental o cultural. Por el contrario, la clave reside en balancear la conservaci\u00f3n con el desarrollo econ\u00f3mico de las comunidades locales.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">El turismo que queremos es un turismo que proteja, que genere empleo, que cuide el destino y que motive a los visitantes a conocer y participar de la cultura local\u201d, destac\u00f3 el ministro durante su intervenci\u00f3n.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Para lograrlo, se impulsa un trabajo multisectorial centrado en cuatro pilares estrat\u00e9gicos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\"><strong>Puesta en valor del patrimonio:<\/strong> Rescatar sitios hist\u00f3ricos y reservas naturales sin vulnerar su equilibrio ecol\u00f3gico.<\/li>\n\n\n\n<li class=\"\"><strong>Conectividad e infraestructura:<\/strong> Mejorar el acceso a los destinos emergentes en las distintas regiones del pa\u00eds.<\/li>\n\n\n\n<li class=\"\"><strong>Servicios de calidad:<\/strong> Garantizar que la atenci\u00f3n en hoteler\u00eda, gastronom\u00eda y guiado cumpla con est\u00e1ndares internacionales.<\/li>\n\n\n\n<li class=\"\"><strong>Identidad cultural:<\/strong> Promover las tradiciones, la m\u00fasica y la gastronom\u00eda regional como parte esencial de la experiencia del viajero.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Hoja de Ruta al 2030: el salto hacia la econom\u00eda circular<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Uno de los principales hitos normativos que marca esta transici\u00f3n es la aprobaci\u00f3n de la <strong>Hoja de Ruta de Econom\u00eda Circular en el Sector Turismo al 2030<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este instrumento estrat\u00e9gico orienta a las empresas, operadores y gobiernos regionales a adoptar pr\u00e1cticas de producci\u00f3n limpia, reciclaje, gesti\u00f3n eficiente del agua y reducci\u00f3n de pl\u00e1sticos de un solo uso en los principales circuitos tur\u00edsticos del pa\u00eds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El objetivo central es transitar desde un modelo extractivo de recursos hacia uno sostenible, donde el viajero no solo visite un \u00e1rea natural protegida o un sitio arqueol\u00f3gico, sino que contribuya activamente a su preservaci\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Redefinir la experiencia de viajar en el Per\u00fa<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El turismo ya no se mide \u00fanicamente por la cantidad de estampillas en el pasaporte o las cifras de visitantes en la portada de un informe. Hoy, la verdadera riqueza de un destino se calcula en la huella que deja en quien lo recorre y en el bienestar de la comunidad que lo custodia. Apostar por un turismo sostenible no es una alternativa opcional para el Per\u00fa, sino la \u00fanica garant\u00eda de que las maravillas de nuestro patrimonio contin\u00faen vivas, generando orgullo, empleo y futuro para las pr\u00f3ximas generaciones.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/Deeg_m1KYyz\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/Deeg_m1KYyz\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>","protected":false},"excerpt":{"rendered":"<p>Proteger los destinos emblem\u00e1ticos, generar empleo de calidad y cuidar la cultura local. Ese es el norte hacia el que apunta el sector turismo en el Per\u00fa, en un esfuerzo articulado que busca responder a los nuevos desaf\u00edos globales y transformar la riqueza natural del pa\u00eds en experiencias de alto valor para los visitantes. Durante el encuentro El turismo que queremos: un encuentro sobre turismo sostenible y Patrimonio Mundial en el Per\u00fa, organizado con el acompa\u00f1amiento de la UNESCO, autoridades, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7255,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"_joinchat":[],"footnotes":"","jetpack_post_was_ever_published":false},"categories":[8],"tags":[75,95,97],"class_list":["post-7252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","tag-peru","tag-turismo","tag-viajes"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/qrrevista.com\/wp-content\/uploads\/2026\/10\/TURISMO-PERU-PROMPERU-AREQUIPA.jpeg?fit=1376%2C768&ssl=1","_links":{"self":[{"href":"https:\/\/qrrevista.com\/es\/wp-json\/wp\/v2\/posts\/7252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qrrevista.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qrrevista.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qrrevista.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/qrrevista.com\/es\/wp-json\/wp\/v2\/comments?post=7252"}],"version-history":[{"count":2,"href":"https:\/\/qrrevista.com\/es\/wp-json\/wp\/v2\/posts\/7252\/revisions"}],"predecessor-version":[{"id":7257,"href":"https:\/\/qrrevista.com\/es\/wp-json\/wp\/v2\/posts\/7252\/revisions\/7257"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qrrevista.com\/es\/wp-json\/wp\/v2\/media\/7255"}],"wp:attachment":[{"href":"https:\/\/qrrevista.com\/es\/wp-json\/wp\/v2\/media?parent=7252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qrrevista.com\/es\/wp-json\/wp\/v2\/categories?post=7252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qrrevista.com\/es\/wp-json\/wp\/v2\/tags?post=7252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}